Journalists apply reporting skills to news and timely stories. They often source their own information from interviews and research. They often have unique skill sets when it comes to fact-finding and uncovering otherwise hidden information. They are most often sought by news organizations.
Content writers, on the other hand, will often be more proficient in disciplines like SEO. They tend to focus on commercially-driven content for businesses. One way to distinguish journalists from content writers is by comparing their portfolios.
News stories are the lifeblood of most media organizations. It’s important to consider adding manpower to your newsroom. A robust workforce means that you’re less likely to miss out on important stories. You’ll also be able to keep up-to-date on the latest industry trends. When working with the right journalists, you’re able to publish high-impact reporting in your niche.
Using a combination of both in-house and freelance journalists is a popular strategy used by newsrooms of all shapes and sizes. By working with freelance reporters, newsrooms are able to produce stories that require specific expertise on specific beats (and in specific geographies) at a moment’s notice.
As a best practice, newsrooms should have a database of vetted freelance journalists who are able to pick up stories on-demand. This is where ContentGrow comes in. We help build out your freelancer database with project-appropriate talent, ensuring they’re ready to take on your assignments.
It’s easy. Just fill out this form and we’ll get right back to you with some talent recommendations. In the form, please specify the beat you need covered and the rate you’re willing to pay. With this info, our team will be able to ask more questions about your needs, and provide a vetted shortlist. You’ll be able to see their name, location, domain expertise, and work samples. Thereafter, we will put you all together in a digital workspace to get started.
Standard rates for freelance journalists vary depending on work scope, level of expertise, story length, and the journalist’s geography. There are various sources online that can help you figure out the best rates for your freelance roster. Please speak to our team to learn more about rate recommendations.
Crafting authoritative content is important for many marketing strategies. Strong and consistent output will bolster your SEO score on Google, allowing your business to be discovered more easily. It also builds trust between your brand and target audience. Combined with great storytelling, your brand’s content can act as a powerful locomotive for generating and converting inbound leads. By hiring a content writer, you’re able to execute your strategy better and faster.
In-house content writers provide consistency and reliability. They can be focused solely on your business, with no distractions. However, if you don’t have the time to train and manage full-time employees, you may want to consider working with freelance content writers. They have the flexibility to go in and out of projects.
With ContentGrow, you can replicate the reliability of in-house content writers when working with freelancers. The key is building an ever-growing roster of freelance talent, placed at arm’s length, ready for on-demand work.
It’s important to work with writers whose skills match your needs. Before getting started, you’ll need to know what industry your content writers should be familiar with, as well as the ballpark rate you plan on paying per story.
Next, please fill out this form. Our team will get back to you with talent recommendations that match your criteria. This is more efficient than spending your time scouring the web in search of appropriate talent.
Once you're satisfied with the candidates, we’ll put you all together in a digital workspace to get started.
There are various factors to consider when determining rates: work scope, length of content, timeframe, writer’s geography, and more. Talent with years of experience may produce better output quality, but will also command higher rates.
Please speak to our team to learn more about rate recommendations.
The amount you should pay freelance content writers will inevitably vary from project to project. It’s important to be specific about your project’s work scope and KPIs. If you’re still unsure about how much you should be paying, please fill out this form anyway and we will be in touch shortly to discuss your case. Our team can often provide rate recommendations based on a brief discovery chat.